Trust Your Innersense

Innersense is a product line that we have aligned with due to their unwavering commitment to clean, pure and beautiful products. Below we have outlined a few of the reasons why we continue to support such an amazing brand.

High Performing & Effective Products

Many conventional products include silicones, resins, plastics and other synthetics that add a slick coating or a slippery feel. These give the illusion of moisture and shine but over time, those are the exact ingredients that build up and create dull, dry, unloved hair. Innersense ensures that their products are crafted to not only give lasting results but also are also clean/non-toxic.

  • Ingredients straight from nature, grown organically and sustainably without chemicals. Ethically harvested and sourced from trusted, transparent plantations, orchards and farms from around the world

  • Formulated through conscious chemistry; cold-pressed, distilled or otherwise processed without synthetics to preserve purity

  • Formulated free of phthalates, ethoxylates, sulfates, silicones, 1,4 dioxane, parabens, petro compounds, propylene and butylene glycol, PEG, MEA, TEA, MIA, EDTA artificial dyes or synthetic fragrances

  • High concentrations of key ingredients mean less water (not diluted)

  • Gluten-free, cruelty-free and non-GMO

Safety & Compliance Standards

Innersense Organic Beauty is a love story between two seasoned beauty professionals who share a passion for health, hair, beauty and the planet. Greg and Joanne Starkman are pioneers who founded the brand in 2005 when they realized the need for clean, pure, organic and non-toxic professional quality hair care products. They trusted their innersense, sourcing the highest quality and Certified Organic ingredients, in the purest, most concentrated form, to create a complete, award-winning line of safe, sustainable and cruelty free personal care products.

Innersense is globally compliant and EU Certified. The European Union upholds stringent safety standards for cosmetics and personal care products and Innersense Organic Beauty is adapting to meet labeling requirements to list allergens within their products. Allergens are naturally occurring compounds from natural oils. While this disclosure is only required in the EU at this time, this offers utmost transparency to all international consumers as well.

Allergens are denoted on their bottles with a symbol following a particular ingredient. This symbol indicates that this ingredient is a natural component of essential oils.

It is very rare to find brands that are willing to disclose ingredients and be fully transparent with their consumers. We believe it is important that more beauty products start to do the same so that consumers can make more informed products choices.

Sustainability Practices

Innersense believes in working towards a greener, cleaner and safer planet. Here are a few ways they support not only cleaner beauty initiatives but our planet as well.

Environmental impact

Innersense Organic Beauty is Certified Carbon Neutral through Climate Neutral, a non-profit that works to eliminate carbon emissions. That means every purchase you make is 100% Carbon Neutral. Through this partnership, they not only offset their carbon emissions but work together with Climate Neutral to reduce their carbon footprint annually. Innersense also partners with 1% for the Planet to contribute one percent of annual sales to environmental causes to help protect and restore our planet.

Social Impact

Innersense is a Certified B Corp, which means that they meet the highest verified standards of social and environmental performance. In 2021, over $300,000 was donated to charitable organizations and nonprofits. They are committed to empowering their community and putting people before profits with partnerships such as Feeding America, Williams Syndrome Association, and Lipstick Angels.


Innersense strives to create real and meaningful change in the beauty industry. They partner closely with Women’s Voices for the Earth and Breast Cancer Prevention Partners in their Campaign for Safe Cosmetics to push for legislation that helps support people and the environment.

Labels & Affirmations That Empower

We love that Innersense has placed gentle reminders and positive affirmations on each of their products. In doing this they help remind us to pause, embrace our beauty, and care for ourselves with intention. Phrases like "I let my love and light shine", "I allow my life to flow with ease" and "My life is expansive" are just a few of the positive reminders on their products.

We can't wait for you to try innersense because we know you will love it as much as we do!

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